Monday, January 16, 2017

The Royal Caribbean Intern-Ship

            Want to travel the world while getting paid? The Royal Caribbean cruise line has found a way to do this. Posted on a live snap chat story, the cruise explains that they are selecting a social media expert to take photos of their trip to post on Instagram. This lucky person will get to go on a 3-week cruise, with food, drinks, accommodation, flights, expenses and a paid bonus all included. The applications for this “intern-ship” are strictly on Instagram. To apply, one must post his or her best travel photograph and tag @royalcarribbeanuk and post #extraordinary explorer in the caption.


            The Royal Caribbean is brilliant in their marketing implementations. Not only do they take advantage of modern social media marketing techniques by hiring an employee for Instagram posts rather than relying on outdated travel brochures, but the quest in hiring an intern is also very innovative. Tagging Royal Caribbean on Instagram is an easy way to apply for a job and this process allows thousands of people to view post with the royal Caribbean in it. After looking through their feed of hundreds of tropical beach pictures, I think its time I go book a cruise.



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