Mmmm that’s Tasty

            If you are in a hurry but still want a delicious meal that looks gourmet, Tasty videos are the way to go. With over 8 million followers on Facebook and 7.8 million on Instagram, Tasty shares quick instructional videos on how to make comforting, snacks, meals, appetizers, drinks and dessert. Pretty much anything you are craving, Tasty will have a recipe for it.

            It is pretty much impossible to scroll through my Facebook feed without seeing numerous tasty videos either shared by my friends or posted from Tasty. As most of the videos are one minute or less, it is easy to get mesmerized by the food and binge watch several at a time. Instead of lengthy written descriptions the videos show the viewer how to make the food. This allows the viewers to remember numerous videos for the next time they go to the grocery. The videos contain an array of recipes as well as categories that include “#TastyHappyHour, #TastyJunior, 4 ways to make anything, and a category with all the videos.

            The main promotional Item of Tasty is their cookbook. Facebook, which has the most Tasty followers out of all the social media outlets, promotes their cookbook in their cover photo as seen below:

Instagram is a close second and has in its biography a link to purchase the tasty video. Additionally, Twitter frequently alternates posts between food videos and cookbook promotions. To keep things fresh, Tasty is currently promoting valentine’s special edition to the cookbook. The company also allows people to make a customized cookbook with their favorite recipes which makes for a perfect gift.

The standardized book offers seven categories of the buyer’s choice. Other potential categories that may be selected include: light meals, one pot wonders, pasta & bakes, 5 items or less and more. Each category has an emoji next to it to keep up with the modern social media vibes it presents.

Talking about these videos has made me hungry… I think its time I go make a snack from the latest Tasty Video!